Hero Coffee
EXPERIENCE COFFEE

Ignite Curiosity.
Feel the Passion.

A single cup can ignite your soul. Days Coffee Roaster | Niigata, Japan

Find Your Cup

Coffee is the switch that awakens curiosity.

The moments that bring joy to life are when we encounter worlds we never knew.

TRY

Coffee Tasting

Over 25 varieties, all available for tasting.

CHOOSE

Choose Coffee

Choose your favorite based on aroma, taste, and characteristics.

DISCOVER

Discover Coffee

A treasure hunt-like experiential coffee shop.

Only at Days.

Origin Coffee

Starting in 2024, we began sourcing directly from origin. Coffee beans featuring an original refining method exclusive to Days worldwide.

Founder 白井 渉
FOUNDER

Wataru Shirai

Holds the Arabica Q Grader certification, an international qualification for green coffee bean graders that evaluates specialty coffee quality against globally standardized criteria, and has won championships at international roasting competitions. Guided by the belief that “Lighting a fire in the heart, creating passionate encounters, and sharing them,” and the idea that “People feel joy in life when their curiosity is piqued,” the store offers free tasting of all 25+ varieties of coffee beans available at any given time. Customers can explore aromas, flavors, and characteristics, selecting their favorite beans like a treasure hunt. Starting in 2024, they began direct sourcing, offering beans processed using original methods exclusive to Days worldwide. This experiential coffee shop offers a vibrant selection—from flamboyant, distinctive light roasts to classic and innovative dark roasts—guaranteeing you'll find a cup that makes your heart leap.

"Just being delicious isn't enough."

    【Career & Awards】
  • TYPICA GUIDE 2024|Two-Star Roaster
  • Arabica Q Grader Certification Holder
  • COFFEE COLLECTION 2024 INNOVATION Category Winner
  • Ambessa Japan Roasting Competition 2024 Runner-Up

Store Introduction

Store Interior

Originating in Niigata, Japan, this experiential coffee stand offers a full-variety tasting experience. Guided by the corporate philosophy of “Igniting hearts, creating passionate encounters, and sharing them,” we believe people feel joy and find purpose in life when their curiosity is piqued and they experience that “thrill.” We've created a system where customers can taste over 25 types of beans at any given time, confirming the flavor profile before purchasing their favorite beans. Starting in 2024, we will source beans directly from origin, offering beans processed using our own original methods exclusive to our shop. Arabica Q Grader certified. Winner of international roasting competitions. We carry everything from light to dark roasts, ensuring you'll find your perfect flavor.

Find your cup.

From over 25 types of beans, your perfect cup.

ONLINE STORE

From Niigata to the world.

Bringing experiential coffee to the world.